A crisis comes in all shapes and sizes.
Are you facing a potential communications crisis? Do you want to be more proactive? Not sure if there is a crisis? With stories trending at warp speed, it’s more important than ever before to understand what’s being said about you, your products, or your company.
Want crisis insurance? Be proactive.
Today, a preemptive, effective, multi-pronged crisis communications strategy is a requirement, not a luxury. Our social media-based world permits disinformation and misinformation to propagate in a matter of seconds. Instagram, TikTok, LinkedIn, Facebook, and Yelp have the power to impact any organization and its reputation. These platforms offer any interested party the ability to comment on your business, products, services, or reputation.
A trending post can instantly impact consumer or partner trust. Everything from a corporation’s value system to product efficacy are under a microscope. Your business must be prepared to manage a crisis on many fronts, from the digital landscape to the media.
Every crisis is different. One size fits all solutions don’t yield the same benefit.
There are many ways to manage a crisis. It’s important to understand that no two communications crises are the same. Thus, no two solutions should be the same. Deploying tactics that are designed to empower both your brand and your message is essential.
Before determining how to handle your crisis, we need to assess if there is one. At times, what feels like a crisis may be a mere misunderstanding. Those are easier to remedy. Then, there are the full-blown communications tsunamis which require a higher level of resolution, grounded in a long-term action plan. In either case, Cornerstone is here to listen, partner, and recommend ways to potentially mitigate your concerns.