Cornerstone Communications has been helping companies reach their public relations objectives for over two decades. Clients ranging from small businesses and startups to large organizations come to us for strategic planning, to forge media relationships, and to influence the marketplace. We’ve been successfully sharing messages like yours with the media for over two decades.
Our team of professional journalists and public relations executives understand the importance of telling your story the right way. Our expertise in technology pr, consumer public relations, healthcare pr, and financial public relations enables us to share it at the highest levels. We are a flexible boutique public relations and marketing agency focused on your needs. We define expectations from day one with continuous 90-day plans. Once approved, we utilize pr campaign tactics that may include solutions ranging from media relations to content development.
A custom strategy is the cornerstone of every successful pr campaign. All of Cornerstone’s public relations strategies are customized; they’re an integral part of our program. Campaign execution comes next. Media relations is a large part of every strategy. Media training is another. That’s why it’s one of our best practices. With so many stories being shared with media daily, it’s harder than ever to get coverage in a timely fashion. Relationships and creativity are two of our greatest assets.
If you’re wondering if simply putting out a press release will generate the type of coverage you want, the answer is maybe. Press releases, by and for journalists have a greater chance of pickup from higher profile publications. This type of press release may lead to a profile piece or individual story as well.
Whenever you draft a press release, it’s always important to include a variety of relevant keywords. These will help your press release rank. Keywords also help elevate your message. At Cornerstone, we pay careful consideration to them when we write content for our clients.
Although there are many press release distribution services, selecting the right one, at the right time can make a major difference in level of coverage your release gets. Cornerstone works with a variety of news wire distribution services because we understand that not every release is right for every type of distribution.
Every decision maker wants their company or their products to be seen. It’s important to think about what your audience. By using metrics, making smart decisions, and using data to realize your accomplishments, it’s easy to measure the success of a campaign.
At Cornerstone we pride ourselves on our flexibility. Regardless of the type of reporting you’re looking for, whether simple, data-driven, or a hybrid approach, our goal is to assist you with all your public relations needs.
We love creativity. We love consistency. Most of all, we love partnering with great companies and thought leaders who understand true public relations success is a marathon and not a sprint. If you’re looking for a strong partner with great connections and a lot of creativity, we want to talk to you.